Prepare Your Pharmacy During the COVID-19 Pandemic

As the global COVID-19 pandemic and consequent public health crisis continues on, health care providers on the frontlines of this crisis deserve all of the support needed to continue serving their patients. With increasing pressures on the health care system, expanding the pharmacist’s roles and abilities to provide more services is becoming more important than ever.

With new updates on COVID-19 coming fast, we aim to provide you with the most timely, relevant information possible across both our digital and print platforms. Keep an eye on the latest developments, as we will continue to report on how to navigate these unprecedented times in your pharmacy.

In this issue, we provide helpful tips on how pharmacies can keep their businesses thriving even in these difficult times. A smart business strategy for pharmacies to remain competitive in this market include digital marketing and advertising. In this issue, we dive into how to employ digital strategies into your pharmacy’s marketing approaches. As Steve Hoffart, PharmD, owner of Magnolia Pharmacy in Magnolia, Texas, said, “It’s important to meet your customers where they are.” They will appreciate the convenience and immediacy that you provide.

Our cover story on page 14 brings you 10 key strategies for reducing medication errors. Although there are many systemic problems that make it harder for pharmacists to prevent or catch these errors, there is still much that you can do to improve patient safety.

On page 18, Jennifer Gershman, PharmD, CPh provides pharmacists with an update on new diabetes medications and technologies to help you educate your patients about diabetes treatment, monitoring options, and pipeline drugs.