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Ways to Increase Holiday Sales and Engage Your Customers as a community pharmacy during the Yuletide

’Tis the season for businesses across the world to see the bottom line on their income statements (profit and loss, or P&L) . this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns.

So what will your business do to make sure your products are top of mind as your customers make spending decisions from Black Friday and Cyber Monday through the end of the year?

Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season!

1. Offer special discounts to loyal customers
Offer special discounts to your best or most loyal customers on the things they buy the most. Why not treat them to a holiday gift, from you to them? Offering deals they can’t refuse on the things they buy the most is a great way to say Merry Christmas, Happy Hanukkah, or Happy Kwanzaa to your most loyal customers!
Remember, it usually costs you a lot more to acquire brand new customers than to retain the ones you have. So if you only really reach out to your all-stars once a year, make sure it’s during the holiday season. One approach to increase holiday sales might be to offer these loyal customers an even bigger break when they refer your business to family or friends . . . and those referrals make a purchase.

2. Personalize Emails to Your Customers
For online pharmacy stores especially, but for any business that has email addresses and some basic information on their customer base’s sales history, it’s great to be able to personalize emails by including their name and a pertinent detail. Maybe they’ve been a customer for more than a year.
Maybe they always place a monthly order. If they always make the same order, personalize the email with a suggestion for an item you think they would like based on their order history, and tell them why.
Email segmentation based on your customers’ history or personal details such as their birthdate, if you know it, is a powerful tool. This approach reminds your customers that you really do appreciate their loyalty. It works well for a holiday marketing campaign but is also a great strategy anytime.

3. Offer gift certificates

Who wouldn’t love a free oil change and tire rotation, new hairstyle, or house cleaning!?! (I know I would, hint, hint.) Or maybe you have tons of products and services and choosing one is too difficult! Give the gift of choice. Gift certificates are great stocking stuffers and offer a great opportunity to cross-sell. 

Make a visually appealing sign near your cash register if you have a brick and mortar store. You might even run a sale on gift cards, offering a volume discount, or some other incentive (such as buy a gift certificate for a service and receive a service for free or at a discount) for your regular customers to purchase them as a gift. 

5. Send gift ideas
How many times have you been stumped on a gift for that hard-to-buy-for person on your list? We’ve all been there! So help your customers by sending an email full of gift ideas tailored to the people on their list with headings like: “gifts for mom,” “great gifts for co-workers,” “gifts for neighbors,” or “gifts for the mail carriers.”

What are your most popular items and who buys them? Share that info with the people on your mailing list and they’ll be grateful for it!

6. Offer free shipping or special deliveries
Who doesn’t love a surprise?!? Don’t be afraid to think outside the box to increase holiday sales.

4. Cross-sell!

If you’re running an e-commerce store, it’s no secret that you’re competing with giant retailers that are offering more choices and fast, free shipping. What are you going to do to either make it worth the wait and worth paying more for, or to cut your losses if you do offer free shipping?

7. Send cards or gifts to current and past clients.
Maybe staying in touch and top of mind is as simple as wishing your customers a Happy Holiday and thanking them for their business! Customers love to know they’re appreciated. Send them a thank you card or a special gift that has nothing to do with trying to sell them anything—they’ll love you for it!




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